- The challenge of finding wholesome, interactive and engaging forms of entertainment for children
- The Princess Festival attempts to counteract four major issues of the Princess’ role in the lives of little girls:
- Stories and toys often portray Princesses who are appreciated and admired only for their physical beauty.
- Princess stories generally feature a “damsel in distress”, or woman who needs to be saved from her challenges, as opposed showing competent women who take initiative to save themselves.
- Princess characters rarely have female friends, teaching little girls that friendship with peers is not an attribute to be aspired to.
- The nature of the Princess in our culture is admired by young girls, but has been turned to refer to materialism, “diva” attitudes, and a zest only for vanity.